5 Things You Didn't Know about Business Coaching

Updated: Sep 11



As a small business owner, you might not know about the benefits of hiring a professional coach. If you're wondering whether or not it's worth investing in this type of support, consider these five things that we've learned from working with our clients:

Okay, let's get one thing straight - business coaching is not the same as life coaching.

While both types of coaches help clients by providing advice and guidance, they do so in different ways. For example, a business coach would counsel you on how to use your marketing plan to grow your brand or how to handle a difficult employee situation at work. A life coach might help with issues such as finding fulfillment in your career, building confidence or even handling relationship problems with friends or family members.

While it may seem like a brand new concept, business coaching has actually been around for decades. In fact, one of the first known coaches was Socrates himself!

However, the idea didn't really catch on until the 1950s when Abraham Maslow published his famous hierarchy of needs that described five levels of human development (physiological, safety, love/belonging/esteem, self-actualization). He believed that helping people reach their highest potential meant taking them through each level toward self-actualization. This led to what we now know as "life coaching."

This was followed by career counselors who began to work with people whose job performance wasn't meeting expectations or who were experiencing emotional distress at work (aka "executive coaches"). By helping executives hone their communication skills and manage difficult personalities more effectively, executive coaches were able to improve employee engagement and satisfaction while reducing turnover rates in companies around the United States.

You've probably heard of business coaches and personal coaches.

But what about business coaching?

You'll be surprised to learn that the average small business owner is more likely to need help than ever before. In fact, IBM's Global Entrepreneur Report found that 60% of small businesses struggle with either a lack of funding or an inability to scale their brand as they grow. There are many reasons for this—technology is disrupting industries at an unprecedented pace and creating opportunities for new players in every industry, not just retail and tech. Businesses need help staying relevant in the modern economy, and there's no time like right now to find out how a business coach can help you do just that!

As a business owner, you want to know that your company is operating as efficiently and effectively as possible. You want to know that everyone in the organization is working in the best way possible. By hiring a business coach, you can improve productivity and efficiency within your company. A business coach can help you identify problems or issues within your company and find ways to address them. They can also help you set goals for yourself, your staff members, and/or your customers by providing advice on how best to achieve those goals.

Business coaching helps develop plans for accomplishing these goals which will keep employees focused on what needs doing rather than micromanaging every aspect of their job each day (not all good). This allows more time spent focusing on growing relationships with customers so they continue doing business with us!

We hope we’ve opened your eyes to the many benefits that business coaching can bring to your company. A business coach is not just someone who will help you run your day-to-day operations more smoothly, but also someone who can provide valuable insights into how you can improve as an entrepreneur.

Whether you are looking for advice on how to structure your sales department or simply want someone else’s perspective on some issues within your company, hiring a coach may be just what you need!


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